IBM Blockchain Bean

IBM and Brooklyn Roasting Company joined forces to create a blockchain powered coffee shop pop up experience at Smorgasbord in Brooklyn, NYC. The concept introduced a unique idea to provide visitors a glimpse of the coffee’s journey throughout the supply chain.

This multifunctional site served as an event information marketing page as well as an interactive post-event experience. Using IBM's blockchain technology, users could follow a QR code from their coffee cup or visit the page and manually input their unique ID codes to receive information about their coffee order.